Kady Z  |  Americana/Western Artist from Los Angeles

Digital Marketing Case Study: Widening Social Audience And Increasing Engagement

 

Appleby Jones is Kady Z's Facebook pseudonym 

Appleby Jones is Kady Z's Facebook pseudonym 

What was the goal? 

Kady Z wanted to engage with a wider audience, so we targeted the fans of similar artists using a variety of tools. The primary goal was to grow audience numbers and engagement per post. 

What did it cost and why was it a success?

We got KADY over 7,000 new instagram followers and 10,000 new twitter followers. 

We dedicated ~$100/month dedicated to follower and engagement growth. 


Below are the stats of our client's social growth. 

As you can see, our promotions increased Instagram followers from 1200 to 8000 in 6 months.


Instagram Growth

Instagram Growth

Twitter Growth


What did we NOT do?

  1. At the client's request, we did not adjust the website design. 
  2. At the client's request, we did not manage any social profiles or curate any daily posts. 

Looking to grow your socials? We would love to help you with your digital marketing.

Shoot will an email at will@gyrosityprojects.co or call us at 615-669-3395