Digital Marketing Case Study: Widening Social Audience And Increasing Engagement
What was the goal?
Kady Z wanted to engage with a wider audience, so we targeted the fans of similar artists using a variety of tools. The primary goal was to grow audience numbers and engagement per post.
What did it cost and why was it a success?
We got KADY over 7,000 new instagram followers and 10,000 new twitter followers.
We dedicated ~$100/month dedicated to follower and engagement growth.
Below are the stats of our client's social growth.
As you can see, our promotions increased Instagram followers from 1200 to 8000 in 6 months.
What did we NOT do?
- At the client's request, we did not adjust the website design.
- At the client's request, we did not manage any social profiles or curate any daily posts.