CeCe Winans

Background

CeCe Winans, the best-selling and most awarded female in gospel music history, partnered with Gyrosity to grow social following, create strategic and on-brand content, and increase awareness and sales for the hit singer’s comeback album.


Problems

1. Digitally targeting an imprecise audience

2. Content hub inaccurately reflecting the brand

3. Lacking overall social media strategy and optimization


Services

1. Digital advertisements and management

2. Content creation

3. Social growth campaigns


Results

Increased follower count by 15,000

Gained over 23,000 Facebook shares and reactions and over 26,000 new page likes

Generated $3,500 in sales in the first week

Created 9 full-length lyric videos, clips, social art, videos and graphics for social posts and advertisements