The American Rodeo

Background

The Client was looking to build awareness and sales for the 2019 rodeo event occurring in Arlington, TX. The goal was to provide a better digital user experience across their website, social media presence, and digital advertising campaigns resulting in strong ticket sales.


Problems

  1. First time the event was going to be held over two days.

  2. Website was not optimized for ticket purchases.

  3. Missing opportunity to track and retarget site visitors as well as those engaged through social media.


Service

Audited analytics + social media profiles according to current best practices and polished the existing website to increase ease of use and performance in Google search results.

  1. Built geographic specific campaigns.

  2. Launched and managed digital advertisements with various objectives such as growth, awarenesses, and intent to purchase.

  3. Recommended + created content as needed for digital advertisements, social posts, social profiles, Facebook events, and website graphics.

  4. Stayed in constant communication with client providing updates and in depth reports.


Results

Increased social followings, engagement, and ticket sales.

  • Over 4 million social impressions

  • Averaged 21.66 Return on Ad Spend with our Key Conversion Campaigns

  • Facebook: 23.4k new followers

  • Instagram: 6.5k new followers

  • Provided in-depth analysis of fans helping to build out the consumer profile for future events.