The Tin Man


The Tin Man is an Americana artist based out of Atlanta, Georgia. He started working with Gyrosity in order to grow his fan base, increase engagement on his social platforms, and improve his listenership on Spotify.


1. No one was consuming his music or content


1. Social growth

2. Content creation

3. E-Commerce

4. Strategic advertising


The Tin Man’s response song video to Miranda Lambert’s “Tin Man” was viewed over 13,000 times

After one month, views reached over 30,000

+3944 new followers

+1489 new page likes (avg. $.09 per result)

Drove 250,000 Spotify streams in 16 weeks and was added to the Discover Weekly algorithm